If you’re anything like us, you have a passion for small businesses and promoting customer online reviews. We here at Adclick Africa have always known the impact they have on our community and communities around the world — that’s why we decided to start our own.
While running a small business is extremely rewarding, it’s not without its challenges, either. Markets are competitive, budgets can be low, and of course, there’s been the novel coronavirus to contend with.
Luckily, we’ve discovered a few key ways to combat these challenges and draw customers to your business. Today, we want to share one of our favourite solutions with you: online reviews.
Online Reviews Put Safety First
Right now, we’re placing an emphasis on the safety of our team, family, neighbors, and ourselves above all else. That’s just one of the reasons why we like leaving online reviews so much. They’re a contact-free way to show our appreciation.
If you have a small business like a restaurant, reach out to your customers and ask them to leave you an online review after their meal. As coronavirus restrictions linger, a new, positive review for your business can help guide new customers to your online order page.
They’re Highly Effective
While we know they might not seem like much, online reviews are actually very effective — especially for small businesses.
Research shows that 91% of consumers turn to online review platforms like Yelp, TripAdvisor, and Google before making a purchasing decision. If you don’t have a huge marketing budget, there are few better ways to win over your potential customers.
The more high-quality online reviews you have on your profile, the more likely you are to direct a new client to your business, proving there are affordable ways to start building your marketing channels before you invest in further marketing services.
The Possibilities are Endless
If you’re a B2B company like Adclick Africa, you might be wondering if online reviews are a viable solution for you. Luckily, they are, and we use industry recognised and established platforms and strategies to provide you with a range of solutions.
Here is a recent platform that you might be interested in.
A unique channel of customers can find us on a platform called The Manifest, where they can browse through previous projects and clients of ours. Our ranking on the directory is influenced by the quality of the feedback we get on their sister site, Clutch, an online review platform.
Businesses can start using review platforms like Clutch to help establish further online credibility.
Using Directories is a Great Way to Support Small Businesses
Small businesses are essential to our community and economy, and there’s never been a better time to support them.
Whether it’s your favorite restaurant, boutique, bookstore, or digital marketer, be sure to find them on their preferred platform and leave them a review today!
Keep an eye on our blog for more information on our next feature where we will highlight a new up and coming local business directory for South Africa.
In the meantime, if you have a digital marketing need, don’t hesitate to drop us a line. We’d love to hear from you.