In the last 10 years, we have seen the rise of digital marketing artificial intelligence (AI) and machine learning (ML) trends. It has become important that businesses make use of these trends when formulating digital marketing strategies as it allows marketers to gain insights about their customers.
Digital marketing AI has evolved over the years and can be used for multiple tasks including content creation, search engine optimization (SEO), personalisation and analysing customer data.
AI has become at the core of digital marketing and has integrated into every channel including social media, copywriting and search engines.
Here are 5 digital marketing AI trends you should be aware of in 2023.
Search Engine Optimization (SEO)
SEO is highly impacted by the principles of Google and when it comes to content Google looks to rank content that is written via their E-A-T principles (Expertise, Authority and Trustworthiness) it is therefore advisable that when it comes to SEO, marketers need to be careful when using AI-generated content tools.
This does not mean that these tools can not be used for optimisation. Platforms like Jenni AI and ChatGPT offer prompts that SEO experts can use to write optimisation content such as meta titles, meta descriptions and more.
Tools like ChatGPT are useful for generating ideas and brainstorming topics; but when it comes to final content, businesses that aim to rank well will need humans to write and edit the final copy.
AI-Powered Copywriting
AI-powered copywriting is on the rise and is at the forefront of digital marketing. There has been an increase in the number of software tools such as ChatGPT and Jenni AI that make content production an easy and seamless process.
Recently, we have seen copywriters using these AI content creation tools to create slogans, website content, email content and blog pieces. With these technologies constantly evolving it is expected that we will be seeing more AI-generated content being used as marketers aim to improve brand recall and constantly generate content that is engaging and relevant. These AI-generated platforms provide high-converting content in a matter of minutes.
AI Art and Creative
AI has integrated well into image production and we have since seen significant advancement in this area since the launch of the DALL-E platform. Newer models including MidJourney and Stable Diffusion now offer text-to-image production which generate completely constructed and photorealistic imagery.
Generative AI is a major transformational force that changes creativity however one application businesses need to be aware of is the creation of deep fakes (artificially generated fake images) which can lead to harmful propaganda and the spread of fake news.
Increased use of AI in Programmatic Advertising
The utilisation of AI in programmatic advertising is increasing. This allows for more advanced predictive analytics, optimisation and advanced targeting. AI algorithms allow brands to reach their audience at the right time with the right message as they are being used to automate and optimise the buying process.
With the growth of AI, it is predicted that programmatic advertising platforms will be using more of these technologies when optimising ad targeting, budget allocation and creative assets.
Increased use of AI on Social Media
The rise of artificial intelligence (AI) in social media has been fascinating. AI allows marketers to automate customer service inquiries and content recommendations. Creators are making use of copy generators like Chat GPT and Jasper.ai to come up with ideas for written content such as captions.
As AI grows, it is expected that we will continue to see more AI-powered features on social media.
Integrate AI into your Marketing Strategy in 2023
Adclick Africa is home to content development specialists, graphic designers and programmatic advertising experts who can help you with all your AI needs. Contact us today and let us help you build a performance marketing strategy that is powered by AI to get you on track to reach your marketing objectives.