According to Statistica, over 25 million mobile phone users in South Africa account for over a third of the population. Coupled with the ever-growing era of technology, it is imperative to not miss out on potential sales by not having a mobile marketing strategy. The value it drives through brand awareness, generating online enquiries and creating touchpoints through your customer journey cannot be underestimated.
What is Mobile Marketing?
“Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.” – Wikipedia
When formulating your mobile strategy, consider mobile devices and optimise your platforms accordingly. These include email, PPC, SEO, content marketing, and social media marketing.
6 Mobile Marketing Tips to Drive Sales
How do you drive sales with Mobile marketing? Here are Adclick Africa CEO Velly Bosega’s top mobile marketing tips:
1. Ensure your Website is Mobile-First Optimised
If you have selected an appropriate theme for your website (for example, on WordPress), it should automatically resize your layouts to suit mobile screens. Pay attention to your menus and content displays.
2. Create Mobile-Friendly Content
Long headlines don’t display comfortably on mobile. Use short headlines that are straight to the point. Don’t forget that your SEO also attributes towards mobile searches. Statistics have shown that mobile sharing of organic traffic is on the rise.
3. Leverage SMS and WhatsApp Messaging
Correctly used, WhatsApp and SMSes can be an effective method of communicating with existing and potential customers. Utilise these channels as a sales or support tool to enhance your customer experience.
4. Create QR Codes for Quick Access
A quick response (QR) code helps brands share digital content and downloads with customers across both digital and traditional media. QR codes can be used on websites, apps, portals or even print advertising, to prompt an action which also allows us to track digital responses.
5. Create Mobile Apps
If your business is ready, try creating a mobile app to give your customers the option of quick access to your services. You not only increase your chances of being found through additional channels (like Apple iStore and Google Play stores), but you can also communicate with customers through push notifications.
6. Reach the Mass Market with WiFi Advertising
Leverage free WiFi networks in strategic locations, as it allows you to show your ads at cheaper rates through WiFi advertising. You can run campaigns such as in-browser advertising, pre-surf advertising, surveys, coupons and give-away campaigns, SMS push notifications and database-building campaigns. When someone is operating a mobile device using the free WiFi service, they will receive your advertising. As part of the sign-in process, users opt-in to receive both current and ongoing marketing or advertising. User and device data is collected and stored, so when the consumer connects to another hotspot on the Free WiFi network, they don’t need to sign up again. They simply accept the terms and conditions to continue accessing the web.
Where can I find Mobile Marketing Solutions?
Contact the experts at Adclick Africa for more tips on how to maximise your mobile marketing campaigns and get the ROI you need to drive your sales.